No. PB-06/3/2022-PBI-DOP-Part (2)
Government of India
Ministry of Communications
Department of Posts
(PBI Division)
Dak Bhawan, New Delhi
Dated 03 February 2025
To,
All CPMsG
Subject: Campaign on Cash Withdrawal and Cash Deposit Transactions – “Cash Do Cash Lo”-regarding.
Madam/Sir,
I am directed to state that a three-month long drive w.e.f 01.02.2025 has been launched by India Post Payments Bank (IPPB) where end user will be incentivized for doing Cash Deposit and Cash Withdrawal Transactions for IPPB customers. The detailed campaign construct with incentive illustrations is enclosed as Annexure.
Encl: As above
Yours faithfully,
Digitally signed by
Mithilesh Kumar Mandal
Date: 04-02-2025
(Mithilesh Kumar Mandal)
Assistant Director General (PBI-II)
Copy to: CSMO, IPPB
